Earthly Elegances was founded in 1995 by Ali Hasnain, a dedicated creator with a passion for natural beauty and refined style. Ali had always been inspired by products that bring simplicity, comfort, and elegance into everyday life, and he believed there was a need for a brand focused on quality-driven essentials. He launched the first collection from a small workspace in Pakistan, where the brand quickly became a customer favorite for its timeless and reliable designs.